Big Concepts for the Retail e-Learning Environment
In this article, a case is made for learning, and particularly e-learning, as a potential amelioration for the rapid turnover so often encountered in the retail sector. Evidence from a survey suggests that many retail businesses are planning to ramp up spending on e-learning/training investment in the next two years. As they do so, this article makes relevant suggestions about how to best invest that money, including making sure the hardware ecosystem is well covered and that learning outcomes reflect real business need.
Technologies to Enhance Customer Experiences Include Identity Management
Self-service. It's the new trend in customer experience, and data support that this trend will grow quickly - with an expected 85% of human/company interactions being managed through self-service by the year 2020. This article sheds light on one of those items that supports making self-service an effortless thing - namely, correct and timely transfer of identity that is secure and reliable.
In Harmony Now - Customer Loyalty Strategies
As the author of this great post notes, it is far cheaper to keep a customer loyal than to find a new customer. There is a powerful reminder to us that you "work" two neural strategies in your marketing - one that addresses reason, and one that addresses emotion. The emotion side is invariably more effective, but also lends itself to more work. Two "shortcuts" to success - reward your customers and share your values. I, personally, think the values side of the equation is too often shortshrifted, but assert again - your values are your brand. Clarifying them will enhance business performance!