Share Your Skies With Us

As more and more is written about customer journeys and customer journey mapping, it is a good time to pause and take note of some of the characteristics of journey maps and the process of journey mapping.  This brief article lists six criteria for an effective customer journey. The article emphasizes the role of optimizing customer journey mapping in the financial / banking sectors.

A report from a gathering to review data presented by Forrester Research, this article summarizes six key steps to enhancing customer experience and building customer loyalty and engagement. The importance of data collection, humanizing efforts, and commitment across the enterprise captures the essence of good customer loyalty programs; organizations must not neglect innovation, and recognition that customer experience crafting is an iterative process. As always, the warning needs to be heard - if you don't get it right, someone else will, and odds are, they will win.