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Loyalty Through Customer Experience Crafting - Four Valuable Points
Oct 1, 2014
Customer loyalty is a critical element in today's marketing. Often, the challenge is to figure out how to get started. This article suggests 4 simple concepts that can drive better customer experience: keeping it effortless, allowing employee discretion, being pro-active and creating then meeting the expectation. It needs to be part of the corporate DNA.
Curated By:
Todd Kasenberg
Society's Younger Consumers - Generation D - Don't Have Patience for Interrupt Marketing
Oct 1, 2014
I had not heard the term Generation D before, but I sure think it is apropos. Those younger than 25 have pretty strong consumer experience expectations - and they don't want to be disrupted by advertising. They're impatient, and they move mountains. Don't tick them off, or you'll be demonized.
Curated By:
Todd Kasenberg
Culture is Critical in Getting Customer Service and Customer Experience Right
Oct 1, 2014
I'm really keen on corporate culture exploration. So much so that I've put online Culture Digs (www.culturedigs.com), to help companies through their employees explore their cultures. This article outlines culture as a critical part of customer service success. Says the author, Philip Harmer, "Only through the compilation of candid, real time customer data, yielded through a two stage prescribed process can companies gain the information capable of changing their corporate culture and deliver sustainable growth in a customer centric economy." Amen!
Curated By:
Todd Kasenberg
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