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Customer Self Service - A Critical Capability of Successful Businesses Today
Oct 20, 2014
I recently helped a long-time friend and advisor develop strategy for the redevelopment of her company's website. Of note - we created a really obvious "self-service zone" that could help visitors immediately access forms, tools and critical information. This article explains why providing customers with the means to self-serve is becoming a critical corporate capability. As the article states, "The experience is the message: Your brand is nothing less than the complete experience of doing business with you." Once again, make it effortless, and you will win.
Curated By:
Todd Kasenberg
The Principle and Practice of Reciprocity and Customer Experience
Oct 20, 2014
A solid case can be made that buyers aren't just looking for best prices, but a sweet spot considered value. And that value word comes with values - as in, involving yourself, as a buyer, with companies that share yours and become extensions of you. Look in their mirror, then align; this approach to market segmentation is an important means to exquisite customer experience and building enduring customer loyalty.
Curated By:
Todd Kasenberg
So Much of e-Learning Success Relies on a Great and Compelling Beginning
Oct 20, 2014
As one who has conducted choirs as a hobby, it dawned on me early on that a great beginning and a great ending can compensate for the muddle-through middle. Chris Pappas, who writes intelligently about so many learning subjects, has compiled a great checklist on how to have a great beginning. My favourites - provocative questions and character/avatar who will show up again and again. What about you? What are your favourite great beginnings?
Curated By:
Todd Kasenberg
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