E-Commerce - Doing It Right By Avoiding Key Mistakes
One thing in this article captivated me - the assertion that online shopping has continued to increase, but that attention spans are at an all-time low. (Dare I say more men have joined the online commerce marketplace?!) This, as the article recommends, leads us to the importance of getting past "spray and pray" online approaches, and into approaches that personalize the online shopping experience for each customer. We know Amazon does it right. Canada's Indigo/Chapters does it really well - to the point of being creepy. This article asserts that three things now must be done right - we must enable enterprise-level sharing of customer insights and marketing data, we need to leverage data and technology in the face of shopping cart abandonment, and we must enable seamless device shifting.
Navigation Usability Tips for e-Learning Courses
In my work, I have often considered the challenges of e-learning to include developing appropriate and engaging interactives, creating compelling imagery and videos, and getting efficient with text/words (the latter a particular challenge for me). This article sensibly reminds us of the importance of navigation in e-learning programs - because if they can't find what they need easily, then you are left with the old "Previous < > Next" click through model. That model is deservedly broken; the article provides some practical helps for doing better.
Coalitions (formal or informal) can drive e-learning excellence
In this infographic, I found my eyes opened to the possibilities of joint e-learning development/implementation across two or more related/non-competitive organizations. It seems like a good idea for organizations to share e-learning costs, and in the process, gain some benefits relating to business process savvy. I like it - now, how do we operationalize it?