The Distinction Between Caring About and Caring For is Important in Customer and Employee Loyalty
In an interesting article that touches on both customer and employee loyalty, the distinction between caring about and caring for is made. Caring about is rather abstract and generalized, and typically doesn't feel like anything special to an individual. Sadly, there's a lot of "caring about" going on in business today, and, as the author points out, even some mistaken effort to make these terms synonymous. But reality is, most of us want to feel that they are special, that it is personal and about us, that we are cared for. Make a resolve to make a change this year - don't confuse care about with care for, and do more of the latter.
