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Use Personalization Data With Care, According to Aimia Customer Loyalty Report
Nov 3, 2014
Apparently, some technologies that personalize can be creepy. I rather knew that - despite having interests in just such a technology (QRomium platform - www.QRomium.com). Turns out that a report by Aimia, the organization behind Aeroplan and other loyalty goodness, points out that it is increasingly possible to be creepified by the degree of personalization in digital technology, and that it varies from country to country. Notes the article, ...But it's important for businesses to know when and where it's appropriate to use this information to engage consumers..." Sounds right to me.
Curated By:
Todd Kasenberg
Meaningful Integrated Brand Experiences Can Differentiate
Nov 3, 2014
There is little doubt that crafting an integrated brand experience is time consuming. But it is worth the results. Your brand is not just visual identity and taglines, but a way of doing business defined in your values. When you take the time to integrate across departments and time internally to create a unified brand experience, you strike a deep chord that taps into trust. And trust, believe it or not, is the magic that makes great and sustainable business partnerships possible.
Curated By:
Todd Kasenberg
Pay Attention to Delivery Details for Customer Loyalty
Nov 3, 2014
In a not surprising outcome from a report in the UK, it is revealed that many consumers would elect not to remain loyal to a business after a suboptimal experience with delivery of goods. Conversely, a high proportion indicate that a positive delivery experience is a condition that could promote future purchase behaviour and customer loyalty.
Curated By:
Todd Kasenberg
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