Share Your Skies With Us

This article was enlightening - it suggests some strategies to which I hadn't given much thought.  The author positions a series of five strategies, each of which contributes to the developing customer relationship and which can drive loyalty.  Changing the conversation includes shifting the focus and content of communications to the customer post-sale.  Developing retention-based marketing includes supporting customer onboarding and formal renewal nurturing.  Creating a Community and Customer Advocacy Program challenges us to turn our customers into our advocates; tactics like advisory boards can be beneficial. Developing a Post-Sale Role suggests that our traditional "sales people" become success coaches and managers.  Become the Trusted Advisor and Value Provider indicates that we should remain thought leaders in our market space - taking actions to blog and send newsletters and host relevant events to provide information and build ongoing interest.  It's not cliche to suggest that customers should last a lifetime.