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Getting e-Learning Content to Stick - 6 Practices to Nirvana
Oct 16, 2014
Sticky e-learning. Sticky learning. Captain Obvious would let you know that if knowledge is conveyed, it should be retained. Help retention by making learning experiences useful, familiar, attention-grabbing, chunked (not too short, not too long, broken down into bite-sized pieces), engaging and organized. I'll throw in a cheap plug for reinforcement technologies that include case studies (www.caseswarm.com), job aids, and reminder systems like Mindmarker.
Curated By:
Todd Kasenberg
The Holy Grail of Marketing - Finding Technology to Build Personalized Customer Relationships
Oct 7, 2014
A recent survey by Teradata confirms that marketers are concerned about creating personalized customer experiences - but are struggling to find the technology to make it happen. Data integration and access remain "a problem". After a fascinating chat with a very savvy multichannel marketer recently, I came away muttering "One ring to rule them all..." - but it's apparently not yet available or easily found!
Curated By:
Todd Kasenberg
Retail Loyalty Programs Not Meeting Their Potential
Oct 7, 2014
Apparently, only 16% of businesses believe that their loyalty programs are living up to potential and addressing priorities. With customer loyalty now occupying so much thought time and increasing amounts of corporate investment, why is the mark being missed? I'm voting for relevance, credibility, performance and lack of personalization, myself...
Curated By:
Todd Kasenberg
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