The Guiding Star team has been deeply immersed in customer experience stuff of late - preparing for an engagement and building a solid collection of resources.  We near full launch of our new customer journey mapping software tool, Journifica. And we've recently launched a Scoop.it newsletter that curates the web's most current content on customer experience and customer journey mapping - the Journifica Daily.

In the midst of all of this, we've put together a new infographic summarizing some key facts, from primary research, on the subject of the rationale for organizations to address - to improve, really - their customer experience. We invite you to review and download this new infographic, "Customer Experience - Why it Matters".