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On Website Stickiness

The principles of "stickiness" suggested by the brothers Heath actually make a whole lot of sense when applied to websites. 

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Posted April 24, 2011 0 comments 0 recommendations

Your Values Are Your Brand

Because relationships strongly colour our perceptions of brand, your people - and how they act collectively... sometimes called your culture - speaks loudly in your efforts to brand yourself.  It's about more than logos and wordmarks - it's about values!

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Posted February 27, 2011 0 comments 0 recommendations
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RSS Feed The Idea File
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Engage Your Target Audience in Brand Planning

Engaging members of your target audience in deliberate and fun exercises during advisory boards can generate remarkable insight into your brand planning.

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Posted June 19, 2011 0 comments 0 recommendations
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