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Bring Light to Your Advisory Boards, Facilitation, e-Learning, & Marketing Communications!

Guiding Star Communications and Consulting energizes e-learning, marketing strategy and solutions, advisory boards, group facilitation, organizational culture and customer experience.

We help clients like you succeed in the multichannel marketing universe!

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Marketing Plans and More - A Survey

Guiding Star is undertaking survey research to better understand the philosophies, processes and toolsets used by organizations of all sizes in their development and monitoring of their strategic plans, marketing plans, and competitor plans. We would appreciate your input - complete your survey now!

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Starlight is the blog of Todd Kasenberg, Principal of Guiding Star Communications and Consulting, and any invited guests. This blog covers a range of topics that include e-learning, customer experience, journey mapping, loyalty, marketing strategy, market research, and organizational culture. In other words - it's got a lot of gems for many different readers, but readers might have to be patient to find what works for them.  Enjoy!


9 Simple Tips to Get More Out of Twitter

Grow your followership on Twitter. Leverage these 9 great tips that we've studied and tried to enrich your Twitter presence, and you'll build a better world (or at least, a better Twitterverse).

by Todd Kasenberg

Adult Learning as Andragogy - Refine Your Thinking

Andragogy.  An enigmatic term, rarely but correctly used in the context of learning undertaken by adults.  We provide the skinny on andragogy in an elegant infographic, and point out why the term pedagogy isn't the right one when we talk about adults and learning.

by Todd Kasenberg

Great Thinking on Leadership and Culture

Further to our ongoing research program on all things related to organizational culture, we collected from and consulted with some of the pre-eminent authorities on organizational culture and leadership, and have prepared an infographic depicting their wisdom on these subjects.  We invite you to review and download a copy of this new infographic.

by Todd Kasenberg
Typical Scenarios
You are looking to understand the crucial moments in the customer’s journey to a purchase.

It would be so easy to sell, if only everyone had the same needs and perspectives and behaved uniformly. Well, that doesn’t sound like a recipe for fun! Realistically, your customers and non-customers have needs and desires that prompt a search, leverage online resources to understand the possibilities to satisfy their itches, and then interact in various ways before buying (or not buying). We can help you understand the dynamics of buy and not buy through our expert processes in understanding customer needs and customer journey mapping.

You need to develop a new training program or a training follow-up program.

Challenging economic times often prompt organizations to cut back on their training programs – it’s an obvious target, some might even say “fluff”. But be honest for a moment – aren’t the costs of training actually easily swamped by the costs of not training? When your people need a little push or a little learning, or when you need to be sure that training programs are changing behaviours in the weeks and months after the “event”, we can help.

You need a compelling marketing plan.

Marketing plans – it’s funny, but it sure seems like there is a different approach per consultant! Our team believes that a marketing plan lives and breathes and includes information about positioning, differentiation, critical success factors, and a range of tactics, covering advisory, word of mouth, opinion leadership, social, digital, print and other factors. Incredibly, we’ve boiled down the essentials to brevity with our Two Page Marketing Plan™.

Your customer service needs a boost.

In our opinion, there are only two sources of true competitive advantage (or differentiation) – innovation and relationships. (Yes, it might take a few moments for you to ponder that in its simplicity). So in a time when so much is “me too”, when we face significant commoditization, where innovation is proving difficult, shouldn’t you nail the relationships? From investigational methods to excellence with customers training workshops, we can help.

Your organizational culture is defeating progress and/or collaboration.

Your culture is your brand. It is worth consciously considering it, and consciously sculpting it. Toxic cultures – with undue competitiveness, arrogance, an “it’s good enough for me” value or a “tomorrow will do” ethos – will break through to your customers, to those critical relationships you need to survive and thrive. We can help with sensitively-assessed organizational culture assessments, and help teams create aspirational values – and take it beyond this to implementation.

You need to migrate your live group training to e-learning – or create blended learning.

In a mobile world, with devices in every hand pretty much during all waking hours, the potential for learning delivery is greatly increased. But it even goes beyond that – from formal to informal learning, to trapping, for the benefit of the organization, the reading that employees / stakeholders do while studying something new, for getting just-in-time answers to real problems, and more. It is our passion to help you create formal e-learning programs that engage across platforms, and it is our drive to help you unleash informal learning for the benefit of your organization.

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