Isn't that the definition of insanity? Well, we think so, because if you are stuck with the same old marketing models, worrying about market share and forecasting and not paying attention to the dramatic changes happening with your customers, then you need some help.
Guiding Star Communications and Consulting believes we've entered the next great age - the age of commodities. And if you are going to get past this - the most significant challenge to face marketing in our times - then you need to be leveraging all of your assets in a conscious way to gain differentiated space in the minds of your buyers.
You need to understand the pains experienced by your clients and potential clients. You need to eat, breathe and live for those problems, and look past the "product push". You need to solve problems with a solution - a harmonious collection of your best assets + your approach and philosophy - to get ahead.
Guiding Star Communications and Consulting offers a novel platform, with an experienced team, a few great tools and an inquiry process that works, to get you fixated on the problems and how you can create memorable positioning and uncontested market space. Then we bring years of expertise to disseminating the right information, linking sales with marketing in one great and connected team. Insight. Gained. Shared.