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The Holy Grail of Marketing - Finding Technology to Build Personalized Customer Relationships
Oct 7, 2014
A recent survey by Teradata confirms that marketers are concerned about creating personalized customer experiences - but are struggling to find the technology to make it happen. Data integration and access remain "a problem". After a fascinating chat with a very savvy multichannel marketer recently, I came away muttering "One ring to rule them all..." - but it's apparently not yet available or easily found!
Curated By:
Todd Kasenberg
Retail Loyalty Programs Not Meeting Their Potential
Oct 7, 2014
Apparently, only 16% of businesses believe that their loyalty programs are living up to potential and addressing priorities. With customer loyalty now occupying so much thought time and increasing amounts of corporate investment, why is the mark being missed? I'm voting for relevance, credibility, performance and lack of personalization, myself...
Curated By:
Todd Kasenberg
Driving Customer Retention and All of Its Favourable Outcomes - 10 Key Actions
Oct 7, 2014
Customer loyalty is something that must become part of a company's DNA. Sometimes, the only way to make the leap is to introduce a series of mandatory practices and policy to get people used to it - so that it becomes reflexive. This article presents some very useful tips for practices that will engrain.
Curated By:
Todd Kasenberg
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