You want insight into your market? You want to get key stakeholders in your market on your side - shining their light on your behalf? You want action on difficult market challenges? Then you should be organizing consumer advisory panels.
There are, essentially, two types:
- The enduring consumer advisory panel, which typically has up to 20 key players who are contracted to meet with you and provide you with advice and insight on an ongoing basis. Typical contracts with such advisors are 12-18 months in duration, and are often renewable; and
- The one-time consumer advisory panel, sometimes akin to a market research focus group, although often with different types and levels of activities that truly engage advisors in co-creating or troubleshooting (an) issue(s).
Guiding Star Communications and Consulting provides expert service for both types of panels. They can be national, provincial/state or regional in scope. They can also have a variety of demographics, although it is always recommended that you have "some supporters" in the room!