Close X

Share Your Skies With Us

Got a great idea? A gripe? Pass it along.

*Required Field

Starlight - Our Blog

Blog

Starlight is the blog of Todd Kasenberg, Principal of Guiding Star Communications and Consulting, and any invited guests. This blog covers a range of topics that include e-learning, customer experience, journey mapping, loyalty, marketing strategy, market research, and organizational culture. In other words - it's got a lot of gems for many different readers, but readers might have to be patient to find what works for them.  Enjoy!

 

« Previous Showing 21-25 of 25 entries.

How Do I Lead Thee? Let Me Count the Ways...

In the game of lead generation, there's lots of desire but uncertain methods.  Here's a batch of methods that contribute to that goal of finding new prospects to whom to sell.

by Todd Kasenberg
0 comments

Marketing Reloaded...

Marketing has undergone a fundamental evolution (or revolution) - and the new focus is to be available in the customer's buying process to drive change, largely through event-driven tactics and through more emphasis on listening.

by Todd Kasenberg
0 comments

Just one thing...

Over and over again comes the clarion call to marketing and sales professionals - just one thing!

by Todd Kasenberg
0 comments

Crafting a Corporate Sales Plan - An Overview...

While it is open for debate, there are general parameters within which a good marketing plan will fall. This is not, seemingly, the case for a corporate sales plan - the plan that overarches and informs all sales activities and strategy.  Time to redress this lack!

by Todd Kasenberg
0 comments