Sometimes, we need catalysts for change. Many of us have known that marketing, as a discipline, has been in flux; for example, we didn't even consider social media just 15 years ago. But to some degree, the changes in marketing as discipline have been evolutionary, with spurts and stalls. The global COVID-19 pandemic perhaps is the catalyst we need to rework marketing - to reconsider its fundamentals, consider the human side of the discipline more explicitly, to even get more efficient with spend. I think this article challenges us about the boundaries of marketing, including thinking about it as an infrastructure. This article reminds us that marketing is, in essence, about growth. Notes the author, What marketing brings to the table is experience and expertise in delivering on the undeniable power of human connection." What's your case for growth? What are your commitments to connection?
My perch as mayor of a municipality sometimes leaves me wondering what is happening in the customer experience state of the art. I found this article interesting because it shows that thinking over the past few years is still much the same - personalization is the game, (big) data and customer insight are key tools, and broad collaboration are the strategy. I am about to corrupt a line from a Men in Black movie: "Customer experience is not dead. It just went home." When you are ready to better understand your customer's journey, reach out to us about Journifica.
Nothing in this summary is surprising. But how much of it is in application is a big question. We need to remind ourselves about the importance and value of microlearning, video use, engagement through interactives, quality narration, and even assessments of knowledge. Kabookey 2, as a breakthrough tool for the creation of multimedia e-books, supports many of those objectives, and its home environment is a powerful learning enablement system. I'd be happy to show you the value of creating compelling, modern, multimedia learning experiences.